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Friday, October 24, 2025

How to Use WordPress: A Complete Beginner’s Guide

WordPress powers over 40% of all websites on the internet, from personal blogs to major corporate sites. It’s a versatile, open-source content management system (CMS) that allows anyone — even without coding experience — to create, design, and manage a website with ease.

If you’re new to WordPress and want to understand how to use it effectively, this article will guide you through every essential step — from setup to publishing your first post.


1. Understanding What WordPress Is

Before diving into how to use it, it’s important to know that there are two versions of WordPress:

  • WordPress.com: A hosted platform where WordPress takes care of hosting, maintenance, and security. It’s beginner-friendly but limited in customization unless you upgrade to paid plans.

  • WordPress.org: The self-hosted version that gives you full control. You install WordPress on your own web hosting account, allowing you to use any theme, plugin, or customization you want.

For this guide, we’ll focus on WordPress.org, since it’s the version most professionals and small business owners use to build flexible websites.


2. Setting Up WordPress

Using WordPress starts with installing it on your domain. Most web hosting providers (like Bluehost, SiteGround, or Hostinger) make this incredibly easy.

Step 1: Choose a Hosting Provider and Domain Name

  • Pick a domain name (e.g., yourbusiness.com) that reflects your brand.

  • Choose a hosting plan that supports WordPress. Many hosts offer “one-click WordPress installation.”

Step 2: Install WordPress

After purchasing your hosting plan, log in to your hosting dashboard and look for the WordPress Installer. With a few clicks, the system will automatically set up your WordPress website.

Once installed, you can log in to your site’s admin dashboard by going to:

yourdomain.com/wp-admin

Enter the username and password you created during installation, and you’ll be taken to your WordPress Dashboard — the control center of your website.


3. Exploring the WordPress Dashboard

The WordPress Dashboard is where you’ll manage your entire site. The main menu on the left-hand side includes key sections:

  • Posts: Create and manage blog posts.

  • Pages: Add and edit static pages like “About,” “Contact,” or “Services.”

  • Media: Manage images, videos, and documents.

  • Comments: Moderate comments left on your posts.

  • Appearance: Customize your website’s design and layout.

  • Plugins: Add extra functionality to your website.

  • Settings: Adjust site title, tagline, and basic preferences.

Spend a few minutes clicking through these menus to get familiar with the interface.


4. Choosing and Installing a Theme

Your WordPress theme controls your website’s design — colors, typography, layout, and more.

To install a theme:

  1. Go to Appearance → Themes → Add New.

  2. Browse free themes in the WordPress directory or upload a premium theme you’ve purchased.

  3. Click Install, then Activate to apply it.

Popular free themes include Astra, OceanWP, and GeneratePress, which are flexible and beginner-friendly.

If you want more control over design, you can use page builders like Elementor or Divi, which allow drag-and-drop customization without any coding.


5. Adding Content: Pages and Posts

Now that your site looks good, it’s time to add content.

Creating Pages

Go to Pages → Add New.
Examples of essential pages include:

  • Home: A welcoming introduction to your site or business.

  • About: Information about you or your brand.

  • Services/Products: What you offer.

  • Contact: A form or details for visitors to reach you.

Each page can include text, images, buttons, and embedded media. You can build pages using the WordPress Block Editor (Gutenberg), which works like Lego blocks — each paragraph, image, or button is a “block” that you can move or style.

Creating Blog Posts

To start a blog, go to Posts → Add New.
Add your title, content, images, and categories or tags. Posts are automatically shown in reverse chronological order on your blog page.

Tip: Use headings (H2, H3, etc.) and bullet points to make your posts easier to read.


6. Customizing Your Site

Customization is where your WordPress site truly becomes your own.

Change Your Site Title and Tagline

  • Go to Settings → General and update your site’s name and description.

Set Up Navigation Menus

  • Navigate to Appearance → Menus.

  • Create a new menu and add pages or categories.

  • Assign it to a location (usually the “Primary” or “Header” menu).

Customize the Homepage

You can either display your latest blog posts or create a static homepage.

  • Go to Settings → Reading.

  • Choose between “Your latest posts” or “A static page.”

Widgets

Widgets add small functional sections (like search bars or recent posts) to your sidebar or footer.

  • Access via Appearance → Widgets.


7. Using Plugins to Add Functionality

Plugins are one of WordPress’s greatest strengths. They’re like apps for your website — you can use them to add almost any feature imaginable.

To install a plugin:

  1. Go to Plugins → Add New.

  2. Search for what you need (e.g., “SEO,” “Contact Form”).

  3. Click Install Now, then Activate.

Some essential plugins include:

  • Yoast SEO or Rank Math: Improve your website’s visibility on Google.

  • Elementor: Drag-and-drop page building.

  • WooCommerce: Turn your site into an online store.

  • WPForms: Create custom contact forms.

  • UpdraftPlus: Back up your website automatically.

  • Wordfence Security: Protect your site from hackers.

Be careful not to install too many plugins — each adds extra code, which can slow down your site.


8. Managing Media and Images

Images make your website engaging, but large files can affect speed.

When uploading images through Media → Add New, follow these tips:

  • Use JPEGs for photos and PNGs for graphics or logos.

  • Compress images using free tools like TinyPNG or plugins like Smush.

  • Add alt text for accessibility and SEO benefits.


9. Maintaining Your WordPress Site

A successful WordPress site isn’t “set and forget.” Regular maintenance ensures performance, security, and functionality.

Key Maintenance Tasks:

  • Update WordPress Core: Keep WordPress itself up to date for new features and security fixes.

  • Update Themes and Plugins: Outdated themes or plugins can cause compatibility issues or vulnerabilities.

  • Back Up Regularly: Use a plugin like UpdraftPlus to create automated backups.

  • Monitor Website Speed: Tools like GTmetrix or Google PageSpeed Insights help you identify performance issues.


10. Launching and Promoting Your Site

Once your website is designed and filled with content, it’s time to go live.

Checklist Before Launch:

  • Test all links and forms.

  • Check how your site looks on mobile devices.

  • Set up a favicon (your site’s small logo in browser tabs).

  • Configure SEO titles and meta descriptions for each page.

After launching, promote your site through:

  • Social Media: Share your posts and pages.

  • Email Marketing: Build a subscriber list.

  • Search Engine Optimization (SEO): Use keywords and optimize your content for Google ranking.


11. Learning More and Growing

The beauty of WordPress is that you can start small and expand as you grow. Over time, you might explore advanced topics like:

  • Custom CSS and coding.

  • Integrating e-commerce (via WooCommerce).

  • Creating membership or subscription sites.

  • Using analytics tools to track visitor behavior.

WordPress has a massive online community, so you’ll find tutorials, forums, and videos for nearly any problem you encounter.


Conclusion

WordPress remains one of the most powerful and user-friendly tools for building a website. Whether you’re launching a personal blog, a business site, or an online store, WordPress gives you the freedom to create and grow on your terms.

By mastering the basics — installing WordPress, choosing themes, adding content, and maintaining your site — you’ll have the foundation to build anything you can imagine on the web.

Thursday, October 16, 2025

How to Use Scrivener: The Ultimate Guide for Writers

Scrivener is a powerhouse of a writing tool, loved by novelists, screenwriters, researchers, and anyone working on long or complex writing projects. More than just a word processor, Scrivener combines outlining, note-taking, research organization, and writing into one seamless experience. If you’ve ever felt overwhelmed juggling multiple documents, ideas, and drafts, Scrivener can help you bring order to your creative chaos.

In this article, you’ll learn how to use Scrivener effectively, from setting up your first project to using its powerful tools like the Binder, Corkboard, and Compile features.


What Is Scrivener?

Scrivener, developed by Literature & Latte, is a writing software designed for managing long-form writing projects. Unlike traditional word processors like Microsoft Word or Google Docs, Scrivener allows you to break your work into manageable pieces, rearrange scenes or chapters with ease, and keep research, notes, and drafts in one place.

It’s especially helpful for:

  • Novels

  • Non-fiction books

  • Academic papers

  • Scripts and screenplays

  • Thesis writing

  • Blogs or article series


Getting Started: Setting Up a Project

When you open Scrivener, you’re prompted to create a new project. You’ll see a variety of templates tailored for different types of writing—fiction, non-fiction, scriptwriting, etc.

Steps:

  1. Open Scrivener and choose File > New Project.

  2. Select a template (e.g., “Blank,” “Novel,” or “Essay”).

  3. Choose a name and location for your project.

  4. Click Create.

Once created, you’ll see the main interface with three core areas:

  • Binder (left) – Your project’s table of contents.

  • Editor (center) – Where you write.

  • Inspector (right) – Notes, metadata, comments, and snapshots.


Understanding the Binder: Your Project Organizer

The Binder is Scrivener’s backbone. It functions like a file system where you can store all parts of your project: chapters, scenes, notes, research files, images, PDFs, and more.

How to Use the Binder:

  • Draft folder: This is where your manuscript lives. You can break it into chapters, scenes, or sections.

  • Research folder: Store web clippings, notes, PDFs, images, or anything you’ll need to reference.

  • Trash: Deleted files go here but aren’t permanently removed until you empty the trash.

You can drag and drop to reorder sections or right-click to create new folders or text documents.


Writing in Scrivener: The Editor

The Editor is where the actual writing happens. Scrivener allows you to work on one scene, a full chapter, or your entire manuscript.

Features in the Editor:

  • Split Screen: You can divide the editor to work on two documents at once (e.g., one for writing, one for notes).

  • Full-Screen Mode: Focus mode with minimal distractions.

  • Text Styles: Apply headers, bold, italics, and lists. While not as advanced as Word, it’s all you need for drafting.

You can write freely without worrying about formatting—Scrivener handles that at the Compile stage.


Outlining with the Corkboard and Outliner

Scrivener gives you two powerful planning tools: the Corkboard and the Outliner.

Corkboard:

Imagine index cards laid out on a board. Each card represents a section or scene. You can rearrange them by dragging, making it easy to adjust story structure or chapter order.

  • Add synopses to each card for a quick overview.

  • Move cards to restructure your story without touching the manuscript.

Outliner:

Displays your content in a list with columns (title, synopsis, word count, labels, etc.). Great for tracking progress and organization.


Using the Inspector

The Inspector is the right-hand panel where you can:

  • Add synopsis summaries

  • Use labels and status tags (e.g., “First Draft,” “Revised”)

  • Add comments and footnotes

  • View document notes

  • Use snapshots (backups of earlier drafts)

Think of the Inspector as your command center for metadata and behind-the-scenes organization.


Managing Research and References

One of Scrivener’s most powerful features is the ability to keep all your research in the same project.

Tips:

  • Drag web pages, PDFs, or images into the Research folder.

  • Use Split Screen to view a reference while writing.

  • Add document notes to research items for quick thoughts or summaries.

Unlike traditional word processors, there’s no need to switch between multiple apps or folders.


Keeping Track with Labels and Status

Scrivener lets you apply labels and status markers to every section or document. For example:

  • Labels: Color-code scenes by POV, setting, or theme.

  • Status: Mark documents as “To Do,” “First Draft,” “Needs Revision,” etc.

These help you keep track of your progress at a glance, especially in large projects.


Taking Snapshots: Version Control

Worried about losing a good draft during revisions? Use Snapshots.

  • Select the document you want to preserve.

  • Click Documents > Snapshots > Take Snapshot.

  • You can later view or roll back to previous versions.

This is incredibly helpful when revising, allowing you to experiment without fear.


Compiling: Exporting Your Work

Once your manuscript is complete, you’ll use Scrivener’s Compile feature to export it into a readable format.

Steps:

  1. Go to File > Compile.

  2. Choose your file format: DOCX, PDF, ePub, Kindle, etc.

  3. Select which parts of your manuscript to include.

  4. Adjust formatting settings (titles, fonts, page breaks).

  5. Click Compile to export.

You can create multiple Compile presets depending on your needs—whether you're sending to beta readers, editors, or publishing.


Tips for Using Scrivener Efficiently

  1. Start simple: Don’t try to learn everything at once. Begin by using the Binder and Editor.

  2. Use keyboard shortcuts: Scrivener is shortcut-heavy and learning a few will speed up your workflow.

  3. Customize your layout: Rearrange panes to suit your writing style.

  4. Back up frequently: Use Scrivener’s automatic backups and also export full backups to external drives or cloud storage.

  5. Use Templates: Scrivener allows you to create your own project templates, complete with preset folders, labels, and formatting.


Is Scrivener Right for You?

Scrivener has a learning curve, especially if you’re used to basic word processors. But once you master its features, it becomes an incredibly flexible and powerful tool.

It’s ideal for:

  • Writers who work on large or complex projects.

  • Anyone juggling research, drafts, and notes.

  • People who like organizing before or during writing.

It might not be necessary for someone writing short, single documents or those who don’t need detailed structure.


Final Thoughts

Scrivener isn’t just another word processor—it’s a complete writing environment. Whether you're outlining a novel, drafting an academic paper, or compiling research for a nonfiction book, Scrivener helps you stay organized, focused, and efficient.

Take time to explore its features gradually. Once you’re familiar with how to navigate the Binder, use the Corkboard, and Compile your manuscript, you’ll understand why so many professional writers swear by Scrivener.

Saturday, October 11, 2025

How Writing a Book About The Value Investing Secrets of Seth Klarman Can Make You Millions

In the world of value investing, few names command as much reverence as Seth Klarman. Known for his disciplined, patient approach and for authoring the cult-classic Margin of Safety, Klarman is often regarded as a spiritual successor to Benjamin Graham and Warren Buffett. His investment principles have influenced countless investors, yet remarkably little has been written about him in mainstream circles.

This scarcity creates a unique opportunity: writing a comprehensive, accessible book about Seth Klarman’s value investing secrets could not only educate a wide audience—but also become a million-dollar business in itself.

Here’s how, and why, you might consider seizing this opportunity.


Who Is Seth Klarman?

Before diving into the opportunity, it's essential to understand who Klarman is. Seth Klarman is the CEO and portfolio manager of Baupost Group, a Boston-based hedge fund that has consistently delivered exceptional long-term returns with a conservative value-investing approach.

His 1991 book Margin of Safety: Risk-Averse Value Investing Strategies for the Thoughtful Investor has become legendary—not just for its content, but for its rarity. The book is out of print, and original copies frequently sell for $1,500 or more on the secondary market.

Yet many aspiring investors are hungry to understand Klarman’s mindset and strategies. That hunger represents a massive gap—and a golden opportunity for an author willing to fill it.


The Opportunity: A Book About Klarman’s Secrets

1. High Demand, Low Supply

Despite Klarman’s status in the investing world, there is shockingly little literature that unpacks his strategies in plain language. Aside from Margin of Safety and a few scattered interviews, most insights must be pieced together from Baupost’s shareholder letters and rare public talks.

Compare this to Warren Buffett, about whom dozens of bestselling books have been written—from The Snowball to The Warren Buffett Way. Those books continue to sell hundreds of thousands of copies annually, generating millions in royalties.

Klarman’s lack of mainstream coverage means there is demand, but little competition—a rare sweet spot for any author or content creator.

2. Timeless Content

Klarman’s principles—like margin of safety, intrinsic value, behavioral discipline, and contrarian thinking—are timeless. They don’t depend on short-term market conditions or hype cycles.

That means a well-written book on his philosophy can become a long-term bestseller. Investors, finance students, and business professionals will keep buying it year after year, especially if it's positioned as “The Modern Guide to Seth Klarman's Value Investing.”


Monetization Pathways

Writing a book isn’t just about book sales. A successful book can serve as a foundation for multiple revenue streams, especially in a high-value niche like investing.

1. Direct Book Sales

If your book becomes a go-to resource on Klarman’s investing style, you can earn significant income from direct sales:

  • Self-published books via Amazon Kindle Direct Publishing (KDP) can earn authors $5–$10 per copy sold, far more than traditional publishing royalties.

  • At 50,000+ copies sold (not unusual for financial bestsellers), that’s $250,000–$500,000 in royalties.

2. Courses & Workshops

Once readers trust your voice and insights, many will want to go deeper.

  • Online courses, masterclasses, or workshops based on the book can sell for $97 to $997 or more.

  • A 2% conversion rate from 50,000 readers = 1,000 customers at $200 = $200,000 in additional revenue.

  • Hosting live events or webinars opens even more possibilities.

3. Consulting, Speaking, & Media

A bestselling book confers expert status. Authors often receive:

  • Speaking fees from universities, investment firms, and conferences ($2,000–$20,000 per engagement).

  • Media appearances and interviews, increasing your reach and influence.

  • Consulting opportunities for financial advisors, hedge funds, and high-net-worth individuals.

4. Sponsorships, Subscriptions, and Newsletters

By building an audience around Klarman’s philosophy, you can:

  • Launch a paid newsletter (e.g., Substack) with in-depth commentary on value investing.

  • Attract sponsorships from financial firms or platforms targeting investors.

  • Add affiliate income from investment tools, platforms, or even financial education software.


What to Include in the Book

To make your book valuable and credible, you should focus on content that’s:

  • Educational – Break down key principles like margin of safety, risk aversion, and intrinsic value.

  • Historical – Explore Klarman’s track record, case studies from Baupost, and his public writings.

  • Actionable – Offer frameworks and decision-making models readers can apply to their portfolios.

  • Contrarian – Reflect Klarman’s often-opposing views to mainstream Wall Street thinking.

You could also structure the book to include:

  • A section analyzing Margin of Safety in-depth (since few have read it)

  • A chapter-by-chapter interpretation of his shareholder letters

  • Practical applications in modern markets (e.g., post-COVID investing, AI-driven bubbles)

  • Interviews with value investors inspired by Klarman


Positioning & Branding Strategy

To maximize financial return, you must position the book not just as a summary of investing wisdom—but as a rare glimpse into a secretive billionaire’s mind.

Potential titles:

  • The Klarman Code: Unlocking the Secrets of a $30 Billion Investor

  • Margin Made Simple: Seth Klarman’s Guide to Intelligent Investing

  • The Quiet Genius: Inside Seth Klarman’s Investing Playbook

Pairing the book launch with:

  • Podcast appearances on shows like We Study Billionaires or Invest Like the Best

  • Guest posts on Medium, Substack, or Seeking Alpha

  • Targeted ads on finance-related YouTube channels and newsletters

This multiplies your visibility—and your revenue.


Legal & Ethical Considerations

Because Klarman is a living figure and Margin of Safety is copyrighted, you must:

  • Avoid reproducing content verbatim from his book or letters.

  • Present your book as an interpretation or educational analysis, not a Klarman-endorsed work.

  • Cite sources clearly and use fair use standards for brief quotes or analysis.

You could also frame the book as “inspired by” or “an independent study of” his strategies.


Conclusion: A Million-Dollar Opportunity Hiding in Plain Sight

Writing a book about the value investing secrets of Seth Klarman is more than a writing project—it’s a potential million-dollar business.

You’re tapping into a niche with:

  • High spending power (investors, finance students, wealth advisors)

  • High trust needs (they want credible, thoughtful content)

  • Low competition (few have tackled Klarman seriously)

  • Endless evergreen potential (timeless principles + evergreen demand)

Whether you’re a writer, investor, or educator, positioning yourself as the go-to expert on Klarman’s ideas could unlock not just financial rewards—but a career built on delivering real, lasting value.

The market is waiting. All it needs is the right author. Why not you?

Friday, October 3, 2025

How Writing a Book About The Value Investing Secrets of Charlie Munger Can Make You Millions

Charlie Munger, the late Vice Chairman of Berkshire Hathaway and Warren Buffett’s long-time business partner, was not only a billionaire investor but also a philosopher of wealth, rationality, and life. While thousands of pages have been written about Warren Buffett’s strategies, far fewer have fully explored Munger’s mental models and unique approach to value investing.

This creates a powerful opportunity: writing a well-researched, accessible, and insightful book about Charlie Munger’s value investing principles can be both a tribute and a moneymaking venture. Done correctly, such a book can generate millions in revenue—not just through sales, but through a host of downstream opportunities.

Let’s break down how, and why, this can happen.


1. Munger Is Underrepresented in the Investment Literature

Search for investing books, and you’ll find endless titles on Warren Buffett, Benjamin Graham, or general strategies like dividend investing and day trading. But Charlie Munger, while highly respected and widely quoted, remains underrepresented in popular financial literature.

There’s a reason people rewatch Munger’s interviews and pore over transcripts of his speeches: his wisdom is dense, unique, and practical. He didn’t publish many books himself. This means there is a content gap—and content gaps are goldmines for entrepreneurs and authors.

If you can distill Munger’s principles—like latticework mental models, worldly wisdom, inversion thinking, and long-term compounding—into a readable, modern book that resonates with today’s investor, you have the potential to hit a niche that millions are hungry for.


2. The Global Appetite for Wealth Wisdom Is Enormous

People are desperate to learn how to build wealth intelligently. Every year, hundreds of millions of books are sold globally in the finance, self-help, and investing categories.

Munger’s ideas don’t just appeal to professional investors—they resonate with:

  • Entrepreneurs seeking mental clarity

  • Students learning critical thinking

  • Investors looking for timeless principles

  • Business leaders seeking ethical frameworks

  • Lifelong learners pursuing wisdom

This gives your book mass appeal with high-end positioning. It’s not a “get rich quick” manual; it’s a “think better, act wiser, get rich eventually” philosophy. That’s the kind of book that sells not only fast but also forever.


3. Low Production Cost, High Margins

Let’s talk money.

Writing and self-publishing a book in the digital age costs less than ever. You can research Munger’s speeches, letters, and biographies—all available publicly or through inexpensive resources. With a clear outline, a professional editor, and a skilled cover designer, you can bring a high-quality book to market for under $5,000.

From there, the margins are excellent:

  • Ebooks on Amazon Kindle can sell for $9.99, earning you ~$7 per copy.

  • Print-on-demand paperbacks priced at $19.99 can net ~$6–$8 in royalties.

  • Audiobooks, increasingly popular, often yield even higher per-unit profits.

A well-marketed book can easily sell 10,000–50,000 copies, especially in the niche investing market. But even more importantly, you don’t stop at sales—you build an asset.


4. Books Create Leverage Beyond Royalties

Here’s the real secret: the money you make from selling the book is just the tip of the iceberg. A successful book on Munger’s value investing secrets can unlock:

  • Speaking engagements at financial conferences, universities, and corporate events

  • Paid newsletters or investment communities where readers pay for ongoing insights

  • Consulting opportunities with high-net-worth individuals or financial firms

  • Courses and workshops, based on the book, priced at hundreds or thousands of dollars

  • Brand partnerships with financial platforms, investment firms, or educational sites

Let’s say your book becomes a modest success, with 25,000 copies sold. That’s great—perhaps $150,000–$200,000 in royalties. But now imagine:

  • $5,000 per keynote at 10 events = $50,000

  • Launching a $99 online course to 1,000 readers = $99,000

  • Offering a $20/month premium newsletter to 500 subscribers = $10,000/month recurring income

That’s real leverage—and it’s built on the back of Munger’s ideas, which are proven, respected, and perpetually relevant.


5. Evergreen Content That Never Goes Out of Style

One of the biggest advantages of writing about Charlie Munger is the evergreen nature of his wisdom. His principles are not tied to economic fads, trends, or time-sensitive techniques. They are timeless truths about human behavior, economics, and rationality.

This means your book won’t become obsolete. You’re not writing about 2025 stock picks—you’re writing about mental models that will still apply in 2050.

That gives you a product with perpetual shelf life, one that can continue generating income for decades. Most passive income products decay over time. But a great book—especially one aligned with a respected figure like Munger—only gains prestige and profitability with age.


6. SEO, AI, and Digital Marketing Give You the Edge

You no longer need to beg traditional publishers or spend millions on marketing. With today’s tools, you can independently:

  • Rank your book on Amazon using keyword research

  • Use AI tools to generate content, summaries, video scripts, or companion materials

  • Promote the book via email funnels, podcasts, and YouTube channels

  • Build an SEO-optimized website offering free Munger-based insights and upselling your products

  • Leverage social proof and testimonials from investing communities

A well-executed digital launch can take your book from obscurity to bestseller lists within weeks—and with relatively little capital.


7. The Authority Effect: Becoming the Munger Guy

Finally, there’s something intangible but incredibly valuable: authority.

Writing the go-to modern book on Munger positions you as a thought leader. Even if you’re not a billionaire investor, you become the person associated with interpreting and applying Munger’s wisdom for the current generation.

That brand power opens doors. You become a guest on finance podcasts. You’re quoted in articles. You’re invited to speak at events. You build a name that transcends the book itself—and can carry you into even more profitable ventures, including future books, courses, or even fund management.


Final Thoughts

Charlie Munger once said, “The best thing a human being can do is to help another human being know more.” Writing a book about Munger’s value investing secrets does exactly that—while also helping you build a highly profitable asset.

The market is hungry for financial wisdom that’s rooted in clarity, ethics, and long-term thinking. Munger provides the blueprint. You provide the voice. And in doing so, you create a business—possibly a million-dollar one—around a message the world desperately needs.

So the question isn’t can you make millions writing this book. The question is: Will you be the one to write it?